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“On behalf of Finger Furniture Company, I would like to thank you for presenting us with such a great promotion offer. The Vacation packages were a big hit and increased sales numbers during two of our very big sale events.

 The second promotion was our Holiday Sale. This sale began just before Thanksgiving. We offered a 1 Year No Interest credit promotion and with a purchase of a Dining Room valued at $750.00 and over, the customer was given a 3/2 Vacation Package. This promotion was even stronger since we offered both promotions.”

Mike Even
Vice President of Sales
Finger Furniture Company

 

Here's What Tom LaFrankie from Norwin Dodge knows:

“I was originally planning to do something for my dealership and wanted to make sure that I was prepared. At our Association meeting, one of the zone managers said, “We don’t have anything in our hip pocket to create excitement.” I then suggested using these vacations on our Dodge Caravans for all 80 dealerships in the Association.”

What were the results?

“We still haven’t tallied the final numbers. However, our sales increased significantly. Also, we went head-to-head with another promotion using a $300 gas card. In fact, we exceeded our projections by over 40%."

Tom LaFrankie
Owner Norwin Dodge
President, Pittsburgh Dodge Dealer Association

click to hear DODGE CARAVAN radio spot


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