Introduce New Products
“In September of 2000, Proctor & Gamble introduced a new, professional-only Crest Whitestrips kit to dental offices throughout the country. It was the first phase of a promotion designed to introduce a new product & build brand awareness. The results were stunning: A projected one-year supply to dentists was sold in the first eight weeks.” Sales and Marketing Magazine
Promotion Application: Dentists, Dental Offices, and hygienists earned points to qualify for Travel Rewards by enrolling for automatic product shipment and units sold.
Promotion Result: “We have been able to increase our business in the current fiscal year by 193% above our going-in projections due to the Rewards Program. In fact, we are predicting a growth rate of 45% or more in the upcoming Fiscal Year 02/03 as a result of the Rewards Program” Professional Strength Crest Whitestrips Team
For more details call 888-414-3874
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